Module #6. This module Alex names ‘Triple Threat Affiliate’

Alex said that this module excites him the most and is potentially the most valuable to us.
The session can be divided in to two parts; a) List Building and b) Email Marketing.

List Building:
Once again Alex recaps on our progress to date and encourages us, especially if our progress is slow, to keep moving forward.
We should never lose sight of the fact that list-building is the core activity as this is where the money is to be made.
Although we have looked at ways to drive traffic to our blog and the profit pulling platform in order to get sign ups, the best way to create a list is to create your own e-book.

The e-book is created using the principles already taught and the process is:
1. Create and e-book
2. Create a squeeze page
3. Set it up on autopilot using an auto-responder (Aweber)
4. Market the e-book
5. Build a list
6. Nuture the list
7. Make money from the list

Once the e-book is created, Alex says the quicker our list will grow.

Email Marketing:
Alex uses the approach that he soft sells via emails to his list and when he wants to sell something eg an affiliated product he will send out a broadcast message to his list. The broadcast feature is good feature of Aweber.
Remember, you should not sell, sell, sell to your list; you should build a story, give value. You can build an auto responder sequence to build up a product launch.

Tip: Build up a swipe file of the best emails you receive. Do not look at what is being sold but look at the way it is being sold.

The Triple Threat Affiliate Technique:
After you send out an email to your list, you should think about investigating the results; i.e. who bought, who did not, and who did not even open the email.
You can then send a second email to specifically to target the groups above. Based on the response from the second email, you can repeat the process. Aweber allows you to do all this and track it.
If after several emails you get absolutely not response, you can always suggest to someone that they unsubscribe themselves from your list.
Using this technique, you can make much more money from your list. Hence using this technique, Alex produces a higher income from his list than many successful internet marketers that have much larger email lists.

Homework:
No homework has been specifically set here, but going back to the beginning, it would be a good idea to set the task of creating your own e-book. I do not expect to report back soon on this one, but when I have created my first e-book I will let you know.

Please let me know by way of a comment if my report on this module has helped you.

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