Andrew Fox
“The Affiliate Marketing Millionaire”

Andrew Fox has been doing affiliate marketing for around 8 years and is earning substantial incomes on a consistent basis that has funded his millionaire lifestyle to enable him to buy Ferraris, a home on the beach and his latest acquisition; a $1.5M yacht.

Here are some key points to come out of this webinar.
Alex began by asking Andrew this question;”if you had to lose one or the other would it be your list or your yacht?”
Ans: the yacht, because you can get it back. The list is what enables you to get the yacht back.

What are the secrets of making money from a small list?
Ans. Know your stats, know how much each click is worth in affiliate commission.
Choose high value products or products with recurring income. The more money you can earn per click will enable you to buy traffic later.
You can always buy subscribers through PPC. By knowing how to monetize your campaigns, the subscriber you bought will earn you more in the long-term than it cost you to buy.

Be an authority: Your list must see you as an authority and when you promote a product your list they must know the product can potentially change their lives. While you can interact and share a joke etc. you must not become too involved with your list.

How to squeeze your list without bursting it: Pick products that are related to your niche list. Do not over-promote. Andrew probably promotes between 2 to 5 products per month. He only offers bonuses every 4 to 12 weeks. Consider which products to promote, it is not always wise to promote the product that everyone else is promoting, better to promote a hot-selling product a week later after everyone else has squeezed their list, hence TIMING!

Why create a bonus?
1. Gain leverage
2. Reason to buy
3. Deliver value above the product being promoted
4. Must be relevant to the product promoted

Killer e-mail campaigns:
Alex has copied Andrew’s email campaigns to begin with and now follows the same system but adds his own personality and story.
Model other successful campaigns. See Andrew’s product ‘Affiliate X-Factor’. Follow a system that woks.

How would you maximize open rates?
Choose short snappy subject lines. Choose key words that work, but do not use the same word too often. E.g. the word “urgent” works well but do not use it every time or your list will switch off.

Web 2.0
Social media sites enable you to interact and become a helper to those that need help. A line has to be drawn between friendly and firm. You need to call people to action. Limit bonuses etc.

Andrew recommends promoting products that have a recurring affiliate income. This can produce a more consistent income.
If you do not have a product then create one, or pay for advertising another product or go to blogs and forums to attract traffic to your promotion. Use signature files to show the link to your promotion site.

Tip: Use a popular term/product name to e.g. ‘mass control’ to attract traffic to your blog/social networking site.

As always if you have found anything useful from this post or you disagree on any point; please leave a comment.

Rich Schefren
“The Guru’s Guru”

Rich schefren is responsible for mentoring most of the top internet marketers. Alex has also been mentored by Rich and as a result has boosted his income by a phenomenal amount.

We were very privileged to have had Rich Schrefren give us so much of his time for free. I shall just give you the outline of what Rich spoke to us about.

Six Key Success Factors to Online Success:
1. A business by design
2. Your entrepreneurial ability
3. Your ability to learn and apply
4. Your ability to create killer products rapidly
5. Your ability to partner
6. Your ability to manage

I won’t go into everything Rich shared with us on this call, but you might want to think about the above headings and how they apply to your business. I shall no doubt come back to this later in my blog.

Rich also spoke of another opportunity to become a founder member and to become an affiliate of his new program that will give us the opportunity to have another income stream.

This gives us another opportunity to earn as we learn from Rich Schefren. Rich will be issuing a series of newsletters and reports. As these become available, I will have the opportunity to give you my review of them.

Alex has promised us some special webinars to come in conjunction with Todd Brown, Director of Marketing who will give us valuable information on marketing our new opportunity. This is a bonus for Alex’s students on this course.

I shall be able to tell you more, after the proposed webinar takes places.

In the meantime, before the marketing seminars take place, the only task for me to do is to sign up to the opportunity Rich Schefren is giving us (and others too, I expect).

Module #6. This module Alex names ‘Triple Threat Affiliate’

Alex said that this module excites him the most and is potentially the most valuable to us.
The session can be divided in to two parts; a) List Building and b) Email Marketing.

List Building:
Once again Alex recaps on our progress to date and encourages us, especially if our progress is slow, to keep moving forward.
We should never lose sight of the fact that list-building is the core activity as this is where the money is to be made.
Although we have looked at ways to drive traffic to our blog and the profit pulling platform in order to get sign ups, the best way to create a list is to create your own e-book.

The e-book is created using the principles already taught and the process is:
1. Create and e-book
2. Create a squeeze page
3. Set it up on autopilot using an auto-responder (Aweber)
4. Market the e-book
5. Build a list
6. Nuture the list
7. Make money from the list

Once the e-book is created, Alex says the quicker our list will grow.

Email Marketing:
Alex uses the approach that he soft sells via emails to his list and when he wants to sell something eg an affiliated product he will send out a broadcast message to his list. The broadcast feature is good feature of Aweber.
Remember, you should not sell, sell, sell to your list; you should build a story, give value. You can build an auto responder sequence to build up a product launch.

Tip: Build up a swipe file of the best emails you receive. Do not look at what is being sold but look at the way it is being sold.

The Triple Threat Affiliate Technique:
After you send out an email to your list, you should think about investigating the results; i.e. who bought, who did not, and who did not even open the email.
You can then send a second email to specifically to target the groups above. Based on the response from the second email, you can repeat the process. Aweber allows you to do all this and track it.
If after several emails you get absolutely not response, you can always suggest to someone that they unsubscribe themselves from your list.
Using this technique, you can make much more money from your list. Hence using this technique, Alex produces a higher income from his list than many successful internet marketers that have much larger email lists.

Homework:
No homework has been specifically set here, but going back to the beginning, it would be a good idea to set the task of creating your own e-book. I do not expect to report back soon on this one, but when I have created my first e-book I will let you know.

Please let me know by way of a comment if my report on this module has helped you.

This is a very overdue report due to the fact that many interruptions such as my day job have slowed me up in my progress. Not being in a truly desperate situation is more of a handicap when it comes to taking action. Perhaps I should take a leap of faith and jack the day job in altogether and concentrate on following this coaching program and implementing the steps full time. Surely, if I believe that I will succeed, then the final outcome will far outweigh whatever I stand to lose by quitting my job now. Has anyone taken this drastic step to propel yourself forward?

Anyway, back to reporting on the task set after Module #3a, Maria Andros, “The Video Marketing Queen”.
Well, at last, I have done it! I have put my first video up on YouTube.

Setting up a YouTube account was the easy bit, I did that weeks ago. I did have some trouble getting to grips with a pocket camera that I bought last November and had not used for the purpose it was originally bought for. Now, I have made my video I am more confident about using the camera again. Because the camera has a lot of features, I did think that I should have bought a more basic camera such as the flip camera that is widely promoted. Now that my video is on YouTube, from the techie point of view, I am pleased with the video quality of the camera.

Of course it is embarrassing to see myself in the video and there are plenty of improvements that I wish I could make, but in the end, I just had to get something out there. As it was said at the beginning of this mentorship program; “don’t wait to get things perfect, just get it started”
Well, that is what I had to do in the end. I suspect there was also an underlying fear and reluctance about having to put a video of myself on the internet. Irrespective of all the imperfections I had to publish something and actually once I sat down and did it, it all seemed relatively easy. I really mucked up my first attempt after about a minute and a half, so I started again. Second time around, despite an obvious error I made, I managed to get my message out.
It was the message I wanted to get out that was more important than any reason I could think of for not doing this. Now that the message has gone out, I just have to wait and see how many newbies there are like me who will respond to my offer.

I suppose the best way for you to see what I have done is to embed a link below and let you watch it. If you do not manage to watch all 6:52 minutes then let me just say that my offer to newbies like me is that I will host your website/blog for up to three months for free. A .info domain can be bought for as little as 80 cents, so for just that outlay, it is possible to set up a website/blog and get your first subscriber to a list and make your first dollar online. Once you prove you can do this, then there should be no reason why you cannot move forward to build on to this success and ultimately create for yourself the income and the lifestyle you desire.
As ever, your comments will be appreciated about this report and what you think of my first video broadcast.

This module Alex names ‘Traffic Tornados’

This module is more of a screen-capture presentation, that presenting PowerPoint slides.

Recap: Before getting in the this module proper, Alex devoted a good while to go over what he has been teaching and to give us all a boost especially if we are not progressing as fast as we would all like and therefore Alex gives us encouragement.

I will relay Alex’s experience of learning to play poker and how it parallels with internet marketing. Alex is not a gambler after watching the game and not understanding it, one day Alex joined his friends in a game. He soon learnt the rules of how to play and now play regularly for fun. Alex says that poker taught him so many lessons about his life and internet marketing.

The game can change so quickly; everything can be against you, the chips are down and the cards are not looking good and you don’t know what is on the table and what cards have been dealt. Then, the flop turns out and suddenly you have been dealt the winning hand; the cards are so good you cannot lose; you have 100% chance of winning, so how do you play now?  The same happened for Alex in poker as it did in the internet marketing niche.

Alex learnt as he applied and he applied as he learnt. The advantage of internet marketing is that you can create your own cards. Internet marketing is easier than poker; you have the advantage to deal your own cards. When Alex wrote his own e-book he dealt his own cards. With poker as a Newbie you have to be lucky, but with internet marketing (which we are learning), we learn to control the game. Remember, “The odds are always on your side”

We make money as we grow; we need to take time to plan. Once you understand it you, you have to implement it; you cannot afford to “slack”.

The focus should always be on list-building.  Why Blog? People will get to know you instantly. People link to you. Your blog will get indexed by Google.

So, Alex then gets in to his presentation.

Traffic:

Forums:

Alex takes us to forum sites; great places to tap into traffic streams and get Joint Venture Partners. Example: Warriorforum.com and

Articles:

  A great way to be noticed is to publish articles that include your links to your website/blog.  You can also use other peoples articles in your blog provided you retain their links  and abide by the rules.

Ezinearticles.com is one of the most highly ranked article sites

Blogs:

Find out the top ranking blogs. Find out the blogs that are similar to your niche. You can search on Google to find the top ranking sites.

Examples of site to go to for searching out the best are: Top100Blogs.com   BlogStorm.co.uk   Top100Bloggers.com

A summary and check list of actions to do is as follows:

• Good content is crucial
• Back-links
• Keyword research
• Competitive research – Alexa.com
• Other traffic generation strategies

Twitter – twitter.com

JV giveaway sites –new ones virtually every week – check forum

Ebay – ebay.com

Social media bookmarking – see dedicated section in Alex’s forum

YouTube videos – youtube.com

Traffic Geyser – trafficgeyser.com

Ustream – ustream.tv

I will be letting you know how I get on with these tasks later on. This is going to take some time. I will probably be reporting  on the next module before I report on these tasks.

Let me know if you find this post helps.